Creativity in Print

Objectives of the event

• To recognize the advantages of print enhancement
• To understand the potential and limits of print enhancement
• To be able to choose the most suitable forms of print enhancement
• To optimize the printing process
• To understand the viewpoint of all those involved in the process
• To experience and discuss a practical case study

Stylish and expressive
There is no magic recipe for creating expressive company literature. Modern print enhancement methods lend an air of stylishness and elegance to any print product. They can set you apart from the competition and are sure to create a positive and long-lasting impression on any reader.

You have learnt how to benefit from modern print enhancement at our “Creativity in Print” event on April 29, 2009.

High-calibre speakers were focusing on the latest topics including:

• Electronic media as the driver of innovative print media
• The 'Economic Crunch' as the impetus for differentiating from the competition
• Print enhancement - luxury or a success factor? 
• Innovative enhancement - a decorative extra or part of the creative concept?

In the practical part of the event, different approaches for print enhancement have been demonstrated to the participants live on printing presses. During the breaks, the speakers and other industry experts have been very happy to answer any questions.

If you have any questions about the event, please do not hesitate to contact Heiko Stock via phone +49 (0)69 83 05-3237 or via E-mail.

Added Value for your daily business
The “Creativity in Print” event is managed by manroland and the “Fachverband Medienproduktioner e.V. (f:mp.)”, and is a competence forum for print buyers, creative people, media production specialists, consultants and printing companies to exchange print enhancement-related experiences. Everyone involved in the production process will be informed about the possibilities of print enhancement, what needs to be borne in mind regarding planning and technical implementation, and how print enhancement can affect brand perception.

Speakers

• Professor Hardt, Trend Consultant
• Alexander Herz, Consultant at the trade magazine "versio!"
• Knud Schlaudraff, General Manager of RedWorks GmbH
• Joachim Bretschneider, General Manager of the Richard Bretschneider printing company
• Michael Höflich, General Manager of Forum Corporate Publishing